To celebrate the new iPhone 11 Pro with three lenses from Ultra Wide to Wide and Telephoto, we captured multiple perspectives from a single position. Focusing on the fine detail of the space interior, we alternated lenses to pull back and reveal the full context of each interior set. Launched on @apple Instagram.
Photographer: Justin Bettman
Role: Created the concept, designed the interior sets, art directed the photographer and director the Making of Film.
The Docking Station Interior Set: Instagram Feed and Stories.
Strangers On A Train Interior Set: Instagram Feed and Stories.
Nature's Auditorium Interior Set: Instagram Feed and Stories.