Nike: NikeSB Website

NikeSB.com had existed as an English-only, non-commerce site since the brand’s launch. I was brought in to lead a full overhaul of the platform, rebuilding the experience on a modern, scalable system that enabled direct-to-consumer commerce across 22 countries. I oversaw branding, photography, and creative direction across the entire ecosystem, including the homepage, pro team hub, individual athlete profiles, story-driven editorial pages, and a complete rebuild of the Nike SB Shoe Museum, showcasing a decade-long archive of the brand’s footwear history.

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