Type Explorations
Apple: UK Grime Scene
Grime is a movement, a culture, a sound, and a state of mind. This project traced the energy of the scene across the UK, from passing the mic at Mode FM in North London to the Birmingham streets with Dapz on the Map and Jaykae. We captured recording sessions with Big Zuu, time at home with Terra, moments between sessions with RoxXxan, practice at The Dojo with Grandmixxer and Mez, street-level energy with Ten Dixon and Saskilla, and a session with Martha and Master Peace. I co-led the creative direction alongside the Apple London team.
