Apple X Victory Journal: Indian Relay Race
Indian Relay is a celebrated sport across tribal nations in the Rocky Mountain West, where riders race bareback at full gallop and change horses mid-run. For Indigenous Peoples’ Day, we partnered with Victory Journal to document this world with honesty and respect, honoring the tradition, the rituals, and the people at its center. Led the creative direction, photography approach, and collaboration with Victory Journal.
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Role: Oversaw all creative, strategy, editorial planning, content creation, talent marketing and sometimes Director/DP.