This project started with Odell Beckham Jr wanting to bring a more comedic tone to Oura. We had been in a run of serious campaigns, and his naturally light and funny personality gave us the perfect spark. He pitched the idea of bringing the Oura Ring to life as a character, and from there, we began co-writing a series of small scenarios that played with contrast.
I partnered with Odell on the creative, worked closely with the director to shape the final film, and shot photography during the production. The result was a playful piece that opened up a new side of the brand and gave Oura a warmer, more unexpected voice.
