The idea initially started from Odell wanting to do something more comedic. We were on a streak of being very serious with earlier campaigns and with O naturally being light hearted and funny it was a great jumping off point. He wanted to capture this idea of bringing the Oura ring to life as a character.
From there we co wrote all these scenarios to capture the juxtaposition of the characters. When Odell is in a meeting that’s running long , what if Oura O is in the lobby getting anxious and essentially living out the alert that Oura sends : “time to stretch your legs”.
Role: Led creative