Role: Created the concept
APPLE KEYNOTE 'DON'T BLINK'
The Don't Blink film was the biggest Apple marketing moment of 2016. It had 120 million views and dominated the social chatter the day it launched in the US. Most viewed video on WeChat when launched in China. A social idea that started out as a keynote mashup turned into Don't Blink. Designed in advanced of September Keynote 2016 and released at the close of the event.
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