For the launch of the Oura Ring Gen 3, I set out to create a film that would take the ring on a metaphorical journey through its core features. The goal was to show the technology in a way that felt imaginative and emotional rather than purely technical. I created the concept, wrote the script, and directed the film in collaboration with Man Vs. Machine. The piece became a defining part of the Gen 3 launch and helped shape how the brand expressed the product's magic. It remains Oura’s highest-performing ad, with more than 13 million views.
