Apple: Call Me Cowboy
The International Gay Rodeo Association challenges hyper-masculine stereotypes and offers a more inclusive atmosphere, following the format of a traditional rodeo but with a few twists. This commission followed an IGR contestant named Breana Knight — an African-American, queer, female champion bull rider — following her up to and through the competition.
Director: Luke Gifford
Role: Oversaw creative and film edit
You may also like

New Balance Numeric: Data Roaming
2015

Oura: Odell Beckham Jr. Ad
2021

Oura: Carissa Moore
2021

Apple: Cinematic iPhone 11 Keynote
2020

Apple: The Frontier by Emmanuel ‘Chivo‘ Lubezki
2020

Apple: Powder X-Games Film
2020

Apple: Sarah Clifford iPad Pro film
2016

Apple: Snails In Love
2020

Apple: Don't Blink
2016

Apple: Experiments 2
2019