Apple: Call Me Cowboy
The International Gay Rodeo Association challenges hyper-masculine stereotypes and offers a more inclusive atmosphere, following the format of a traditional rodeo but with a few twists. This commission followed an IGR contestant named Breana Knight — an African-American, queer, female champion bull rider — following her up to and through the competition.
Director: Luke Gifford
Role: Oversaw creative and film edit
You may also like
Apple: Macbook Launch
2016
Oura: Gen 3 Product Film
2022
Apple: The Flying Cholitas
2019
Apple: Display Ads
2023
Apple: Ola Cubana Surf
2019
Apple: World Cup
2018
A Great Day in Accra
2019
Apple: Lady Gaga 'Stupid Love' Music Video
2020
Nike: Nike SB X Levis Collaboration
2012
Apple: The Lonely Palm Tree
2019