RUNNING SHOE RECOMMENDER

The Product Recommender was designed to provide an engaging experience for consumers seeking expert advice about Nike's products. We replicated the guidance a consumer would obtain by meeting with a retail product specialist. The questions were broken down into gender, weight, surface, stride and foot arch. From the answers a product recommendation was provided. In total we built one for running, soccer and women's training.

Role: interaction design, creative direction and editorial Design

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