Mobile Experience
Film premiere in Nike SB mobile app
SB Chronicles vol. 2 brand commerce website
SB CHRONICLES VOL.2 VISUAL IDENTITY
Nike: SB Chronicles Vol. 2 Film Campaign
The second installment in the ongoing “Chronicles” series, SB Chronicles, Vol. 2. From San Jose to São Paulo and beyond, Nike SB is in the streets at top-secret spots around the world for new full-length video parts from team riders Luan Oliveira, Donovon Piscopo, Shane O’Neill, Daryl Angel, Theotis Beasley, Justin Brock and Ishod Wair. Released a companion SB Chronicles editorial site featuring weekly content drops, trailers, film photography and quikestrike products. World premiere was released through the Nike SB app for free before released on iTunes.
Role: branding, creative direction and website experience
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