Nike: Taxonomy of Koston Campaign

For the launch of the Eric Koston 2 signature shoe, we created a digital infographic experience that mapped Eric Koston’s career year by year, celebrating the moments, tricks, and iconography that define his legacy. Designed to spark deeper conversation around his influence on skateboarding culture, the experience extended well beyond the product itself. Oversaw the creative direction, editorial design, and information architecture, alongside a coordinated social rollout that connected the commercial, infographic, Nike SB brand site, Nike SB social channels, and endemic skate media into a single, cohesive ecosystem.

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