Apple: Keynote Social Command Center
Two of my first big projects at Apple were building Apple Live which was a live editorial stream to accompany Keynote and a social command center for Keynote. For keynote we wanted to understand what consumers were saying when a new product was announce during keynote. We also wanted to uncover the themes of consumer opinion and drivers of sentiment from global social media sources. In the past command centers lacked great design experiences so I wanted to reimagine a new approach. I also wanted to control the experience with an iPad or iPhone.
Role: Creative, design and innovation
You may also like
NIKESB.COM REDESIGN
2012
NIKE SNOWBOARDING REDESIGN
2012
Nike: Sochi Winter Olympics Lookbook
2014
RUNNING SHOE RECOMMENDER
2009
Apple: Apple Watch X Snap Exploration
2016
Nike: Nike SB Skate App
2013
TAXONOMY OF KOSTON DIGITAL EXPERIENCE
2013
Apple: Close The Rings Exploration
2015
NIKESURFING.COM REDESIGN
2012
Nike SB Lock-In Live 24 Hour Event
2013