Apple: Keynote Social Command Center

Two of my first big projects at Apple were building Apple Live which was a live editorial stream to accompany Keynote and a social command center for Keynote. For keynote we wanted to understand what consumers were saying when a new product was announce during keynote. We also wanted to uncover the themes of consumer opinion and drivers of sentiment from global social media sources. In the past command centers lacked great design experiences so I wanted to reimagine a new approach. I also wanted to control the experience with an iPad or iPhone.

Role: Creative, design and innovation

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