Apple: Up Helly Aa: A viking saga
Up Helly Aa is a tradition that originated in the 1870s in Shetland, Scotland. Since then the festival has been an annual occurrence in the Shetland calendar. For 24 hours, on the last Tuesday of January, Lerwick leads the way for annual community celebrations of Shetland’s viking heritage. It takes several thousand people 364 days to organize. Much of the preparation is in strictest secrecy. The biggest secret of all is what the head of the festival, the 'Guizer Jarl', will wear and which character from the Norse Sagas he'll represent. Shot on iPhone
Photographer: Robbie Lawrence
Role: Led creative, strategy and photographer relationship
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