Apple: Don't Blink

This social idea started as a quick concept between me and one of my creatives while we were exploring directions for the keynote. That small seed grew into a keynote mashup that eventually became Don’t Blink. We designed it ahead of the September 2016 event and released it at the close of the show as a fast, energetic recap. Don’t Blink went on to become Apple’s biggest marketing moment of 2016. It earned more than 120 million views, dominated social chatter in the US on launch day, and became the most watched video on WeChat when it debuted in China.