Slow-mo Selfies Ad Campaign
@apple Instagram Stories
Photography
Apple: Powder X-Games Film
Shot for the launch of Apple’s X Games partnership, this film followed past and present Winter X Games snowboarders Red Gerard, Danny Davis, Kimmy Fasani, and Ben Ferguson as they explored untouched backcountry terrain at the legendary Baldface Lodge in British Columbia. As an extension of the campaign, we created two Slow mo Selfie ads that ran for eight weeks during the NFL playoffs, bringing the energy of the project to a broader audience.
