Nike: Sochi Winter Games Cookbook

The Sochi Winter Games Experience brought together an athlete-facing lookbook and a consumer-facing digital storefront, supported by a social and editorial ecosystem. For athletes, we designed a simple, intuitive app that guided what to wear across moments, from interviews to competition to podium appearances. That same platform was adapted for consumers, offering a behind-the-scenes look at athlete wardrobes while making key styles shoppable. I oversaw the branding, strategy, creative direction, and editorial design across the full experience.

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