Nike: Sochi Winter Olympics Lookbook

The Sochi Winter Games Experience consisted of an athlete and consumer lookbook, Sochi digital storefront and social editorial experience. For the athlete experience we created a simple app that would educate the athletes on what outfits to wear for each event from interviews to podium. We used the same app to give consumers a look into the athlete’s wardrobe but also making key styles commerce enabled.

Led: Strategy and creative

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