NikeSB: Nyjah 4 Campaign

Nike SB needed help launching the Nyjah 4, building a campaign around Nyjah’s precision, relentlessness, and constant evolution. The work captured the full range of his world, spanning a high-impact film, a Thrasher Magazine feature, retail packaging, photography, and a limited-edition collectible book, with every touchpoint focused on performance, progression, and purpose. I led creative direction, concept development, and scriptwriting, co-directed the film with my creative partner, and oversaw brand design, motion graphics, photography, video direction, campaign production, and print and ad creation.

Nike SB Nyjah 4 Campaign Photography

Thrasher Magazine Ad

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