Apple: Close The Rings Platform

For the launch of Apple Watch, I created a global platform designed to inspire people to understand and embrace what it means to Close the Rings. The work centered on building a centralized, living hub for all things activity, bringing together missions, community stories, influencer activity, and real-world events into an ever-evolving editorial experience. I originated the concept and led the creative and strategy teams, shaping the vision, structure, and storytelling of the platform.

Apple Watch Rings Identity Exploration

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