Nike SB Lock-In Live 24 Hour Event

To celebrate the launch of the Nike SB Skate App, we produced a 24-hour live-streamed event that brought the app to life through performance and participation. Twenty-eight professional skaters were challenged to land a total of 539 tricks, all tracked within the Nike SB Skate App, while fans around the world submitted real-time trick requests to their favorite skaters via Twitter. I oversaw the creative direction, social strategy, and live directing for the event.

SOCIAL CAMPAIGN COMMAND FOR LIVE EXPERIENCE

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