SOCIAL CAMPAIGN COMMAND FOR LIVE EXPERIENCE
Nike SB Lock-In Live 24 Hour Event
To celebrate the launch of the Nike SB Skate App we decided to have an event streamed live for 24 hours straight. It consists of 28 pro skaters who had to complete 539 tricks within the Nike SB Skate app. Consumers around the world were able to send in trick requests to their favorite skater via Twitter.
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